中国特色的北京国宾馆导视的发展与设计

        在中国酒店在最早的时候就是叫国宾馆，而不是直接的酒店，顺至在中国的西北部，还有叫大厦的，象西北石油大厦就是酒店的名称，一些国企的酒店，基本上就是叫国宾馆了，通常在国宾馆的品牌标识方面，就需要符合中国式接待的特点了，通常都是以领导会议，接待为主，在导视方面，很多都是需要字体大大的，文字不能有个性化，不需要太过于特点的标导视设计方案。在北京的一些老宾馆就是这个样子了。但是到了2020年代，一些新的国宾馆就大不一样了，会引进了一些国际化的方式去设计，大家的接受能力都是在提升，一些国有资产也需要自负盈亏了，如果太差的导视设计，这也会导致大家对酒店的不认同，也是被随着时代的改变面改变了。

        中国的导视发展，一开始，都是向着国外的导视学习而来，最早的时候都是从香港发展过来，大家都是学习香港、台湾地区的设计，然后就走出国门，向国际上的一些酒店学习导视设计，新的材料，新的工艺慢慢被人所接受，当中国的经济发展了后，在成本上也是有足够的资料来发展这一块，提升导视设计质的变化。

        再后来随着中国加入WTO，国际化的导视符号需要承现出来，那么中国特色的导视就会慢慢表现出来了，每一个项目的国宾馆，需要有一些当地的人文特点，在中国是一个有上千年文化的古都，很多地方都是有一些个性的元素。我们只需要细细观擦，去多了解，多分析一下每个城市的历史，你就不难发现，其实所有的东西都在你的身边，只需要努力就没有做不到的事情。中国的国宾馆发展就这样慢慢形成了。

        The Development and Design of Beijing State Guest House Guide with Chinese Characteristics

        In the earliest days of China, hotels were called State Guest Houses, not direct hotels. By the way, in the northwest of China, there were also buildings called Mansions. For example, Northwest Petroleum Building was the name of the hotel. Some state-owned enterprise hotels were basically called State guesthouses, usually in terms of national guesthouse brand logos, it needs to conform to the characteristics of Chinese reception, usually leading meetings and receptions. In terms of guides, many of them require large fonts, and the text cannot have Personalization, no need for too characteristic standard design solutions. Some old hotels in Beijing look like this. But in the 2020s, some new state guesthouses will be very different. Some international methods will be introduced to design. Everyone’s acceptability is improving. Some state-owned assets need to be self-financing. If the guidance is too poor Depending on the design, this will also cause everyone to disagree with the hotel, and it has also been changed with the changes of the times.

        In the beginning, the development of China's guides was learned from foreign guides. At the earliest, they were developed from Hong Kong. Everyone studied the design of Hong Kong and Taiwan, and then went abroad to learn from the world. Some hotels study guide design, new materials and new craftsmanship are slowly being accepted by people. When China's economy develops, there will be enough information in terms of cost to develop this area and improve the quality of guide design changes.

        Later, with China’s accession to the WTO, international guide signs need to be realized, and then guides with Chinese characteristics will slowly show up. The state guesthouse of each project needs to have some local humanistic characteristics. It is an ancient capital with thousands of years of culture, and many places have some individual elements. We only need to take a closer look, to understand more, and to analyze the history of each city. It is not difficult for you to find that in fact, everything is by your side, and you only need to work hard to do nothing. The development of China's state guesthouse has slowly taken shape.