深圳导视设计公司的市场营销生产物质产品

        导视设计营销在新的产品形态下的特征由于导视设计产品出现了新的形态,因而反映在市场营销上的特征也有了与以往不同的特征。

        1.导视设计市场营销者(生产者)并不直接生产物质导视产品或劳务,而是间接生产产品,即深圳导视设计制造有助于营销对象(顾客、消费者)产生特定的行为(或在一定条件下所期望的行为)的气氛或环境。市场营销尽管最终不产出任何有形的产品,但是对于创造出一个保证社会行为有效运转的机制是十分必要的。

        2.社会导视设计行为的价值是来自于较长时间内顾客持续行为的结果,这一价值最终在大部分公众的受益中得以实现。因此市场深圳导视设计公司营销活动也是一个持续的、反复的过程。 

        3.社会导视设计行为往往仅靠一个市场营销者进行生产很难办到,要靠众多的市场营销者一起共同努力才能得以成功。如禁烟这一社会行为,仅靠卫生保健部门一个营销者是不行的。它要靠政府机构、妇女联合会、工会等各种社会团体组织的共同行动才能取得好的效果。

        对导视市场营销定义作出新的解释,使市场营销对市场营销定义作的理论、方法、手段与导视设计营销组合策略得以扩展到出新的解释,使市非企业活动的新领域。近年来,西方发达国家的场营销的理论、方非营利事业组织、公共机构,如学校、医院、警法、手段与营销组察部门、教会甚至政党活动及总统选举都运用了合策陪得以扩展到市场营销的方法与手段,特别是市场细分化及营非企业活动的新领域销组合策略更是被大量地运用。传统的市场营销组合理论把服务列入营销组合要素—导视产品的整体概念之中,服务是产品的延伸部分或附属部分。这种服务主要是指依附于导视产品的售前服务和售后服务。随着市场竞争的日益激烈及市场营销策略被广泛地运用,些市场创新者大胆地突破了经典的深圳标识设计产品、价格、渠道和促销四个导视市场营销组合因素框架,把服务作为第五个因素引进了市场营销组合因素之中。

        4.服务市场深圳营销的新杠杆。服务(Customerser-vice)完整地讲应是为顾客服务、作为市场营销第五个因素的服务,从产品的整体概念中延伸出来,服务的对象及内容出现了新的变化。它不仅包括对现实深圳顾客的服务,而且也包括对潜在顾客的服务;不仅要提高顾客的现实的(售后的)满意程度,还要提高深圳导视设计公司预期的(售前的)满意程度。

        The characteristics of guide design marketing in the new product form. Because guide design products have a new form, the characteristics reflected in marketing also have different characteristics from the past.

        1. Marketers (producers) do not directly produce material guide products or labor services, but indirectly produce products, that is, Shenzhen guides design and manufacture can help marketing targets (customers, consumers) to produce specific behaviors (or in The desired behavior under certain conditions) atmosphere or environment. Although marketing does not ultimately produce any tangible products, it is very necessary to create a mechanism to ensure the effective operation of social behavior.

        2. The value of social behavior is the result of customer's continuous behavior over a long period of time, and this value is finally realized in the benefit of most of the public. Therefore, the marketing activities of Shenzhen Guishi Design Company are also a continuous and iterative process.

        3. Social behavior is often difficult to produce by only one marketer, and success can only be achieved by the joint efforts of many marketers. Such as the social behavior of smoking ban, it is not enough to rely on a marketer in the health care department. It depends on the joint actions of government agencies, women’s federations, trade unions and other social organizations to achieve good results.

        Make a new interpretation of the definition of marketing, so that the theory, methods, methods and guidance design of marketing definition of marketing can be extended to new interpretations, and new areas of non-enterprise activities. In recent years, the theory of field marketing in Western developed countries, non-profit organizations, public institutions, such as schools, hospitals, police law, means and marketing inspection departments, churches and even political party activities, and presidential elections have all used cooperative strategies to accompany them. The methods and means extended to marketing, especially the market segmentation and non-enterprise activities of new areas of sales portfolio strategy, are widely used. The traditional marketing mix theory puts service in the overall concept of the marketing mix element-guide product, and service is an extension or subsidiary part of the product. This kind of service mainly refers to the pre-sale service and after-sales service attached to the guide products. With the increasingly fierce market competition and the widespread use of marketing strategies, some market innovators have boldly broken through the classic Shenzhen guide design product, price, channel and promotion four guide marketing combination factor framework, and regard service as The fifth factor is introduced into the marketing mix.

        4. The new lever of service market Shenzhen marketing. Service (Customerser-vice) should be a service for customers, as the fifth factor of marketing, extending from the overall concept of products, and new changes have appeared in the object and content of service. It includes not only the service to the actual Shenzhen customers, but also the service to potential customers; not only to improve the customer's actual (after-sale) satisfaction, but also to improve the expected (pre-sale) satisfaction of Shenzhen Guide Design Company .