生物城整体宣传打造导视系统设计要求

生物城整体宣传打造导视系统设计要求

1、策划方案应定位准确，结合成都天府国际生物城投资开发有限公司（以下简称“生物城公司”）VI手册的相关要求，统一考虑设计的整体布局、形式、风格、画面色彩等要素，与目前已完成的相关设计如VI体系、现场宣传设施等协调统一。

2、为满足生物城公司的对外宣传需求，导视系统设计方案应具备2种特点。

一、具有国际化标准，借助国内外先进理念以及创意，制作与国际化接轨的创新设计。

二、生物城公司为全资国有公司，因此在设计方面因考虑社会影响，避免设计内容对公司的公众形象造成损害。

3、为让宣传设计方案立足于目前建设之上，达到推动成都天府国际生物城规划建设工作，促进生物城的发展，提高生物城招商效率。中选人设计需统筹考虑生物城目前项目设计、规划方案，结合生物城当前宣传理念，提出适合生物城推广的方案与设计。

4、包含但不局限于上述内容,中选人可根据自身优势和对生物城整体宣传打造的理解提出更有创意性的设计思路。

5、设计服务团队应该具备国际化视野，以服务过海外项目或跨国企业为佳，且需拥有多项知名品牌策划推广业绩。

6、中选人后期设计团队应拥有策划、文案、设计等以上3种职能的人员配置，考虑到本次项目需求的特殊性，也为了更好承接后续物料的制作、施工。本次设计服务团队内应配置一名对现场施工、材质控制方面有经验的专业人员。

7、比选阶段比选申请人应当提供初步的视觉导视和布局分析概念性方案。

五、时间要求

50个工作日内完成成都天府国际生物医学工程产业加速器导视系统设计。

Design requirements for the overall promotion of the bio-city

1. The planning plan should be positioned accurately, combined with the relevant requirements of the VI manual of Chengdu Tianfu International Biological City Investment and Development Co., Ltd. (hereinafter referred to as "Biological City Company"), and unified consideration of the overall layout, form, style, screen color and other elements of the design. The related designs that have been completed, such as the VI system and on-site publicity facilities, are coordinated and unified.

2. In order to meet the external publicity needs of the Biocity Company, the design of the guidance system should have two characteristics.

1. With international standards, with the help of advanced concepts and creativity at home and abroad, to produce innovative designs that are in line with international standards.

2. The Biocity Company is a wholly-owned state-owned company. Therefore, in terms of design, social influence is considered to avoid damage to the public image of the company due to the design content.

3. In order to make the publicity design plan based on the current construction, to promote the planning and construction of Chengdu Tianfu International Biological City, promote the development of Biological City, and improve the efficiency of biological city investment. The design of the selected candidate shall comprehensively consider the current project design and planning plan of the Biocity, and combine the current propaganda concept of the Biocity to propose a plan and design suitable for the promotion of the Biocity.

4. Contains but is not limited to the above content. The selected candidate can put forward more creative design ideas based on his own advantages and understanding of the overall promotion and construction of the Bio City.

5. The design service team should have an international vision. It is better to have served overseas projects or multinational companies, and must have a number of well-known brand planning and promotion achievements.

6. The later design team of the selected candidates should have the staffing of the above three functions of planning, copywriting, design, etc., taking into account the particularity of the needs of this project, and in order to better undertake the production and construction of subsequent materials. This design service team should be equipped with a professional experienced in on-site construction and material control.

7. Applicants for the comparison and selection phase should provide a preliminary visual guide and conceptual plan for layout analysis.

Five, time requirements

Complete the design of Chengdu Tianfu International Biomedical Engineering Industry Accelerator Guide System within 50 working days.